Pivot Cycles – Phoenix 2025 Launch
Product landing page | Devise Agency
- Copywriting
For the launch of its striking, dual-chain, absurdly gnarly Phoneix downhill mountain bike, Pivot went all out. A year of race testing in the public. A partnership with PinkBike on a documentary. A prototype frame failure and an absolutely epic crash by pro rider Bernard Kerr (who thankfully got away with minimal injury). And of course a custom landing page designed by Devise Agency.
I was charged with relating the bike’s development story to the emotional experience of riding the thing the way it’s meant to be ridden (which, I’ll admit, I have zero personal experience with).
Enjoy some screen grabs below, or visit the landing page here.
